Selected Achievements

Principal architect and designer of the company’s ERP system, e-commerce site, and mobile app — built on Angular and .NET
Solely coordinated the full server migration for the ERP and e-commerce platforms, maintaining data integrity with almost zero downtime
Designed and deployed a data platform on the erpflpindia SQL Server environment, cutting manual ERP reporting effort substantially, and moved the UAT environment to SQL Server Developer Edition to cut licensing spend
Designed, built, and launched a Grievance Redressal System from the ground up — now the system of record for regulatory complaint handling under the Consumer Protection (Direct Selling) Rules, 2021
Built an order management system from scratch in 2017, before the company had an ERP, to auto-trigger SMS/email order notifications — cutting related customer service calls by 80%

Professional Experience

2020 — Present

Forever Living Products (India)

Own end-to-end delivery of internal digital products, from discovery through rollout and adoption
Lead server, software and infrastructure modernization; solely coordinated the ERP and e-commerce server migration with almost zero downtime
Administer production databases (MSSQL) and servers; own IT security posture and regulatory compliance
Designed and built the Central Information System (CIS), now the org-wide fallback source of record
Designated Data Protection Officer and Grievance Redressal Officer for two entities; built and lead a 6-person compliance team
Final escalation point for compliance-related matters before COO-level involvement

2018 — 2020

Forever Living Products (India)

Led customer support operations across phone, email, and social media
Resolved complex, escalated issues by identifying root causes and partnering cross-functionally
Owned online reputation management across Google Business Profiles and digital platforms
Planned and executed national customer engagement events and training programs

2008 — 2018

Forever Living Products (India)

Owned website content, UX, SEO, and digital content strategy across corporate and e-commerce platforms
Planned integrated marketing campaigns across email, mobile, print, and BTL channels nationally
Built an order management system in 2017, ahead of the company’s ERP rollout, cutting related customer service calls by 80%
Ensured marketing collateral complied with FSSAI, Legal Metrology, and Drugs & Cosmetics regulations

Ongoing

rouell.com

Operate an independent consulting practice delivering custom web platforms for small business clients
Clients include Zido Salon, Art Trippin, Nexifyr, and TenderWisdom
Full-stack ownership from architecture through launch — custom Bootstrap/PHP builds and WordPress

EC-Council

2017

LinkedIn Learning

2021

YCMOU

2007